V4 Design Specialists
Building a premium e-commerce experience for an authorized Artifort furniture dealer
The Client
V4 Design Specialists is an authorized dealer of Artifort furniture, based in Delaware, USA. They carry premium contemporary furniture and designer lighting from brands like Artifort, Graypants, and Pablo. Their team has visited Artifort production facilities in the Netherlands and worked directly with legendary designers like Pierre Paulin and Eero Aarnio.
The Challenge
V4 needed an online presence that matched the quality of the furniture they sell. Their existing setup wasn't cutting it, they needed a website that could:
- Showcase high-end furniture and lighting with the visual quality they deserve
- Handle a complex product catalog across multiple categories and brands
- Support a trade program for architects and interior designers
- Let customers get price quotes and request fabric samples online
What We Built
Product Catalog
Organized across furniture, lighting, and accessories with brand and designer filtering
E-commerce Cart
Full shopping cart with tax-free checkout and international shipping support
Trade Program Portal
Dedicated section for architects and designers with special pricing access
Demo Designs Tool
Interactive tool letting customers visualize products in room settings
Price Quote System
Custom quote request forms for large or trade orders
Fabric Sample Requests
Online system for customers to order material samples before purchasing
The Results
The new website gave V4 Design Specialists a platform that reflects the quality of the brands they represent. Customers from across the US can now browse the full catalog, request quotes, and purchase directly online. The trade program portal opened up a new channel for working with architects and interior designers.
Tech Stack
“Adam and V4 are truly the best! The entire experience was very satisfying. Excellent advice, very knowledgeable about the products and designs.”
- Claudine A., Miami, Florida
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